Author: Sophie Andersen
Sophie has covered fashion weeks in Paris, Milan and New York for a decade. She writes about the business and spectacle behind the shows.
Reebok launches four Avatar: The Last Airbender sneaker styles on Wednesday, each inspired by characters and story from the Nickelodeon animated series.
Hailey Bieber’s sold-out Gap collab returns October 2. The Extra Baggy Jean and ’90s Low-Rise Loose Jean are both $89, available online only.
Bruno Pavlovsky maps out four priorities for his second term leading the French Fashion Federation, covering Paris Fashion Week, sustainability rules, partnerships, and emerging brands.
Zalando’s annual Partner Day addressed how the European fashion giant uses AI for cost savings, content, and data — and where it admits AI still fails.
M&S marked 100 years in fashion with a see-now, buy-now show at London’s Design Museum, featuring Erin O’Connor, Lara Stone, Jodie Kidd, and Karen Elson.
Pharrell’s Shoe of the Year-winning Adidas Virginia Adistar Jellyfish returns in Dark Brown and Frozen Green (KK2888), marking a new chapter for the celebrated collaboration.
WWD archives trace Washington D.C.’s best-dressed eras, from Kennedy Center galas to state dinners and royal visits, across decades and party lines.
Marc Jacobs launches Fall 2026 campaign with Jemima Kirke and Rowan Blanchard in an episodic micro-drama centered on an accidental Scene bag swap at a runway show.
WAIC 2026 showed China’s AI applications in fashion and beauty are now commercial, not conceptual — reshaping design, supply chains, and consumer personalization at scale.
The BFC’s Laura Weir launches a six-city decentralization program tied to the 2030 vision, aiming to build British fashion as a national economic asset.













