Author: Maya Stern
Maya writes about beauty as a cultural force — what trends reveal about the moment we're living in.
Kim Kardashian’s semi-halo eyeliner places shimmer only on the lower lash line. Here’s how the technique works and why it’s ideal for holiday events.
Hannah Chody’s Saie collab Bellini, a rose-gold shadow reviving a discontinued Tom Ford Beauty shade, topped sales charts. She’s already planning her next revival.
Braids, twists, Bantu knots, and weaves protect natural hair from breakage and environmental damage — but only when installed and maintained correctly.
Blonde balayage adapts to brunettes and blondes alike, using freehand painting to create natural-looking lightness with less maintenance than traditional highlights.
The 2026 Victoria’s Secret Fashion Show revived its original body-conformity framework, reversing years of beauty industry progress toward inclusion and wider ideals.
Fig fragrance spans five olfactive families at once — green, fruity, creamy, woody, floral — making it one of the most versatile and wearable notes this season.
Women report clearer skin and better sleep after breakups. Medical professionals explain the cortisol, inflammation, and sleep science behind it.
Black women are traveling to Istanbul for hair transplants and documenting it in detail, pushing clinics to specialize in Afro-textured hair restoration.
Hair department head Frédéric Bélanger breaks down Lili Reinhart’s color transformation for The Love Hypothesis, where storytelling and technique converge.
Dr. Lisa Cassileth tells Allure’s Perspectives podcast how GLP-1 prescriptions and technology trends are directly changing the procedures patients request.













