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Season after season, the fashion industry has been inundated and overpowered by spectacles, both on the runways and in the world. Meta-immersive displays and forward fashion have all reigned supreme as of late, but what goes up must come down. Rather than attempting to reinvent the wheel, the industry is now taking a refreshing turn that points back to its fundamentals.
So now, we go back to the basics. The concept of assembling a wearable wardrobe is nothing new, but now more than ever, things are getting simpler and more straightforward. If the quality is there, this less-is-more approach applies to both day an evening looks. The finest basics provide maximum style with minimal exertion—just picture the million and one ways to wear an umber blazer or a white T-shirt.
Modern Life Calls for Contemporary Versatility
The EmRata x AG collection is a convergence of must-have pieces that offer effortlessly chic appeal for every season and calendar modification—from early-morning playdates in a city park to virtual meetings taken on the balcony. Dreamt up with Emily Ratajkowski, the collection is a union of New York cool, the actress’s unfussy sensibilities, and AG’s devotion to expert craftsmanship, fit, and fabric innovation. Like all well-curated wardrobes, this capsule features styles that stand out individually but are even more sophisticated when teamed together.
As for what makes this collection one to covet—aside from EmRata’s enviable street-style looks? It’s filled with exceptional styles that have stood the test of time. Play with your options: Amia cargo trousers come in a wide-leg silhouette with wide belt loops and a neutral brown shade, nodding to AG’s signature utilitarian tones. For a shorter hemline, there’s the Emily Crew (in a cotton knit), which comes cropped, and the Colombo cargo mini skirt, cut from melange wool twill.
Bicoastal Influence
AG co-founder Adriano Goldschmied is nicknamed “The Godfather of Denim,” so you can expect each iteration to be masterfully crafted with care and thought. And denim is no longer just a weekend wardrobe staple. In a nod to Emily’s bicoastal influence, the eye-catching Bell Trucker jacket features a cut reminiscent of our favorite off-duty ’90s styles, perfectly embodying the roots of both ends of the country. Similarly, a black knitwear piece is always relevant thanks to year-round wearability—like the Kathryn Turtleneck, crafted in a luxuriously soft blend for layering.
And while traditional denim offerings can be found in this capsule collection, from straight-leg alternatives to cigarette cuts, there’s also the opportunity to indulge in a trend. Synonymous with rock ’n’ roll in the 1950s, skinny jeans didn’t have their first golden age among women until the ’60s. The Clove Jean from AG takes a note from that period, with a vintage-inspired light blue wash and weathered whiskering for a worn-in look. And if you aren’t convinced that the trends of our youth have now become daily essentials, just take a look at the Joan Trouser, a slouchy wide-leg silhouette offered in a rich umber color.
Endless Possibilities
Head-to-toe denim is back. This double-denim take comes as no shock, given the current rise of everyday wardrobe essentials at the forefront. The styling options are nearly boundless: for example, the Amia Jeans, made in a wide-leg fit with comfort-stretch denim, with a denim shirt.
Or build an outfit made entirely of basics with a vegan leather coat, black high-waisted flare pants, and a white baby T-shirt. This capsule features styles conceived to be worn in varied ways: buttoned up or down, on the shoulders or off the shoulders, cinched at the waist or left open, jeans belted or allowed to slouch.
Simple, but never boring; wearable but never monotonous. Like a white button-up shirt, white sneakers, or an oversize sweater, these are the core staples every closet should harbor. From live-in jeans to baby tees, the EmRata x AG Collection symbolizes the biggest movement in fashion—longevity, wearability, and ease.
The full collection will be available in all AG retail stores beginning September 7, while retailers like Nordstrom, Saks Fifth Avenue, Bloomingdales, Revolve, Shopbop, and Anthropologie will be carrying various styles from the collection.
