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Chloë Sevigny’s voice boomed over the speakers at Proenza Schouler’s fall 2023 show
Valentino recently featured text from Hanya Yanagihara’s A Little Life printed on clothes at its spring 2024 men’s show. Off-runway, Bottega Veneta released an haute version of the Strand bookstore tote, and Chanel’s Rendez-vous littéraires rue Cambon program presented house ambassador Charlotte Casiraghi in conversation with female writers such as Siri Hustvedt and Jeannette Winterson.
“Books paint pictures in our minds…and as designers, we are able to translate those images and stories into fabric,” says designer Emma Gage. For novelists Claudia Dey and Heidi Sopinka, their label, Horses Atelier, complements their literary endeavors. “We often speak of fashion as a form of autobiography, tracking the phases of your life through the act of dressing,” Dey says. She is inspired by the concept of adorning the characters in her novels and the women who wear her clothing in real life strategically. Dey and Sopinka’s latest collection was inspired by Elena Ferrante’s My Brilliant Friend.
Some of the new literary looks feel like a grown-up extension of Dark Academia, the online subculture rooted in the personal style of writers like Donna Tartt. “The nerdish aesthetic…is like a wave of nostalgia for millennial shoppers specifically,” says Tiffany Hsu, chief buying officer at Mytheresa. “We are seeing a lot of these pre–social media trends coming through right now.” She cites pairings like white socks with miniskirts or oversize knit vests styled with white shirts.
“We need books,” says Dey bluntly. “I think we have sickened ourselves with the endless death scroll—to correct the imbalance, we want something that our minds must conjure.” Adds Wiederhoeft, “There’s this feeling like we’re leaving earth for a place far away, and literature feels like looking back through the window of the spaceship, waving goodbye.”